Master Data Management technology is at the core of enabling customer experience capabilities by managing and understanding critical data assets. For enterprise cloud data management vendor Informatica, its MDM is the cornerstone of the company’s Customer 360 platform.
On Jan. 11, the vendor, based in Redwood City, Calif., released into general availability its new Customer 360 SaaS platform providing a cloud-native service for MDM.
The Customer 360 MDM capability is built on the Informatica Intelligent Cloud Services platform, which got a major update in November 2020. The new Customer 360 service provides MDM capabilities to help ensure data quality and provides data management delivered as a cloud service.
“Informatica recognizes that an effective customer 360 strategy both unifies and governs customer data,” said Kevin Petrie, vice president of research at Eckerson Group. “A customer data platform that integrates data quality and MDM helps enterprises address this challenge.”
Petrie added that in his view, Informatica’s Customer 360 SaaS platform simplifies customer analytics by consolidating tool sets and using AI to improve data quality at scale.