Informatica takes Customer 360 master data management to cloud

Master Data Management technology is at the core of enabling customer experience capabilities by managing and understanding critical data assets. For enterprise cloud data management vendor Informatica, its MDM is the cornerstone of the company’s Customer 360 platform.

On Jan. 11, the vendor, based in Redwood City, Calif., released into general availability its new Customer 360 SaaS platform providing a cloud-native service for MDM.

The Customer 360 MDM capability is built on the Informatica Intelligent Cloud Services platform, which got a major update in November 2020. The new Customer 360 service provides MDM capabilities to help ensure data quality and provides data management delivered as a cloud service.

“Informatica recognizes that an effective customer 360 strategy both unifies and governs customer data,” said Kevin Petrie, vice president of research at Eckerson Group. “A customer data platform that integrates data quality and MDM helps enterprises address this challenge.”

Petrie added that in his view, Informatica’s Customer 360 SaaS platform simplifies customer analytics by consolidating tool sets and using AI to improve data quality at scale.

Informatica’s Customer 360 SaaS platform provides master data management (MDM) capabilities to get a full view for a given customer or data record.

Informatica’s master data

Jeff Bezos’ Blue Origin Aims to Fly First Space Passengers by April: Report

Billionaire Jeff Bezos-owned space company Blue Origin aims to carry the first passengers on its New Shepard space vehicle as early as April, CNBC reported on Thursday, citing people familiar with the matter.

Blue Origin completed the fourteenth test flight of its New Shepard rocket booster and capsule on Thursday, marking one of the last remaining steps before the company flies its first crew to space, the report said.

Responding to a Reuters request for comment on the report, a company spokesperson said “this is rumour and speculative – not confirmed.”

The CNBC report said Blue Origin aims to launch the second test flight within six weeks, or by late February, and the first crewed flight six weeks after that, or by early April.

In December last year, Bezos said that Blue Origin will take the first woman to the moon’s surface.

“This (BE-7) is the engine that will take the first woman to the surface of the Moon,” Bezos said in a post on Instagram with a video of the engine test this week at NASA Marshall Space Flight Center in Huntsville, Alabama.

The BE-7 engine, which Blue Origin has been developing for years, has tallied 1,245 seconds